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Draft FCB – Fairfax AdMedia’s Agency of the Year

March 22, 2010

This is a week late, but better late than never.

Congrats to Draft FCB for taking top honours (Agency of the Year & Agency CEO of the Year) at last week’s Fairfax AdMedia Agency of the Year Awards.

They had some really tough competition, with Colenso BBDO, Special Group (Indie Agency of the Year – they also did the Orcon Iggy Pop ad) and DDB competing for the Agency of the Year honours.

The toughest competition though, would’ve been the year itself… 2009.

Listening to all the acceptance speeches, not one recipient failed to mention just how “tough 2009 was… glad it’s over… and hope for the best with 2010”.

Bryan Crawford (Draft FCB – CEO of the Year) even commented in his acceptance speech that “…any CEO who ended the year still as a CEO should receive a medal”.

You might think it all sounded a little like a broken record playing over and over again… but looking around the room I don’t think anyone grew tired or sick of being told just what a pit of a dark spew 2009 was. And you wouldn’t blame them.

Perhaps the collective optimism (and crossed fingers) of the NZ ad/media industry will bring on brighter and better things in 2010… we sure as hell need it. I don’t know if the industry could take two 2009’s in a row… especially if you consider that mid-2008 was really the start of things falling off the cliff.

In any case, I’ll leave you with some of what the judges had to say regarding Draft FCB’s success, as well as some of the work done by the respective winners.

Draft FCB set clear objectives for the year, and then described those objectives to the staff and implemented a strategy to deliver on them.

Its business performance was outstanding. More importantly, the agency’s strategic approach – winning new business, improving productivity, delivering profitability, implementing and explaining staff management, development plans, and walking the talk in its vision and innovation strategies – was detailed in the agency’s entry and backed up with hard evidence, as opposed to rhetoric.

This was seen as a complete performance and, as a consequence, the agency achieved outstanding award achievements.

Mitre 10 – Sandpit (Draft FCB)

Whitcoulls – A Little Bit Wonderful Every Day (Draft FCB)

Orcon – Together Incredible with Iggy Pop (Special Group – Indie Agency of the Year 2010)


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